Marketing Support Actions for Airlines | Aena

Marketing Support Actions for Airlines | Aena

Marketing support

First flight ceremony (1)
Promotion of new routes inside and outside the airport

First flight ceremony (1)

Promotion of new routes inside and outside the airport

Dedicated area at the airport for the first flight ceremony.
Special treatment for passengers of the first flight.
Support for airlines related to communication with the relevant authorities and local press for first flight ceremonies and/or promotion of new air routes
More detailed information on marketing support measures is available at the following link:

Description of Aena's marketing support actions. Summer 2025.pdf

Advertising in the airport

Free advertising spaces (MUPI) and digital media in Aena airports.
Online: promotional banner on the airport and flight info website and promotion of the new route on Aena’s social media profiles and other communication channels.
Offline: Aena can provide the contacts of media outlets.

Companies managing advertising space (MUPI's) at airports

Promotion in other media

Information in the UNAV newsletter (the Association of Travel Agencies, which has 120 associates and 1,500 points of sale) and promotion of the route on the eSIPA platform (2).

Summary of Aena's marketing support actions. Summer season 2025.pdf

Hong Kong

The image explains Aena