Marketing Support Actions for Airlines | Aena

Marketing support

  1. Dedicated area at the airport for the first flight ceremony.
  2. Special treatment for passengers of the first flight.
  3. Support for airlines related to communication with the relevant authorities and local press for first flight ceremonies and/or promotion of new air routes
  4. More detailed information on marketing support measures is available at the following link:

(1) The activities offered to promote new routes may vary on a case-by-case basis depending on availability.

Advertising in the airport

  • Free advertising spaces (MUPI) and digital media in Aena airports.
  • Online: promotional banner on the airport and flight info website and promotion of the new route on Aena’s social media profiles and other communication channels.
  • Offline: Aena can provide the contacts of media outlets.
Companies managing advertising space (MUPI's) at airports

Promotion in other media

  • Information in the UNAV newsletter (the Association of Travel Agencies, which has 120 associates and 1,500 points of sale) and promotion of the route on the eSIPA platform (2).

(1) The activities offered to promote new routes may vary on a case-by-case basis depending on availability.

(2) Flight information platform in hotel chains, trade fairs and other locations outside of the airport.

Marketing events

Canadá

156th IATA Slot Conference

Vancouver, Canada

17-19 June 2025

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