Digital business agreements

Aena, via its Commercial Marketing and Digital Business Management department, wants to improve the commercial offer available over its digital channels.

For this reason, it is offering businesses that want to form part of Aena’s digital ecosystem the opportunity to sign agreements offering products/services that help to improve the passenger experience, give benefits to loyalty club members and can generate new revenue for Aena.

Contact information

All businesses interested in entering into an Agreement of this type that comply with the established requirements can contact Aena using the following email: DSCGI.DPCGI.DIGITAL@aena.es
 

Requirements

The general minimum requirements for the conclusion of agreements with Aena for the provision of services through its digital channels, of which Aena is the owner and whose scope of application covers all airports under its management, are as follows:
 
  • Explicit acceptance of the standard form of Business Agreement put forward by Aena.
  • Provide users of Aena’s loyalty club with an improvement (promotion/discount) that is of interest.
  • Accept payment of the commission proposed by Aena.
  • Payment of an initial warranty.
  • Give Aena access to the Dashboard or control system for sales and/or transactions.
  • Be up-to-date with payment in its business relations with Aena.

Aena Loyalty Programme

Promotion Agreements and Marketing Actions

In compliance with the principles of publicity and transparency, Aena informs of the possibility that any commercial operator may join the Aena Loyalty Programme, whether present at airports or not.

This agreement allows companies to promote their products and services through various marketing actions, such as exclusive discounts, special offers or personalised promotions targeted at loyalty club members.

1- Types of collaborators. Two categories of collaborators are established for managing these promotions, depending on their contractual relationship with Aena:
  • E1 - AENA lessees.
  • E2 -Third party collaborators with no contract with AENA.

2. Contact information. All companies interested in formalising an Agreement of this kind should contact Aena via the following email address fidelizacion_comercial@aena.es.

3. Requirements. In order to assess the feasibility of a promotion, an agreement must be formalised with Aena. The interested company must meet at least the following requirements:
  • Expressly accept the standard Commercial Agreement form proposed by Aena.
  • Offer loyalty club users an enhancement (promotion or discount) that adds value and is of interest.

Aena will review and assess each proposal, responding by email with an approval, request for adjustments or rejection, depending on the value it brings to the programme.

Our collaborators