McDonald's

McDonald's outlook is “to be its customers preferred place and way of eating”, which makes it direct its efforts and resources to gain 100% consumer satisfaction on every one of their visits to the restaurants. To achieve this aim, four basic principles have been set out that define its business philosophy: Quality, Service, Hygiene and Value or Affordability.

McDonald's corporate social responsibility is based on values that appear in all corporate activity, in its work with suppliers, in its employees professional development and in the way it contributes to the communities it operates in. At McDonald's we share corporate values that are accepted and respected by all employees.