Commercial spaces aimed at improving passenger experience
Airports are an increasingly relevant space for brand positioning, offering wide international visibility, a target with a high socio-economic level, and high potential for growth:
- More than 230 million passengers in 2015 (11% more than the previous year).
- Average age of 37, 58% foreigners, 48% women, 70% work and 17% travel for business.
- Passengers spend 2 hours on average in the boarding areas.
Airports and tourism
Additionally, air transport is a key element of tourism. Spain is the world's top holiday destination, it is second in tourist spending and third in total number of tourists. Shopping tourism in Europe moves 13.5 billion a year and Spain has become one of the tourism sectors with the greatest potential for growth. In 2015, 80% of tourists entered Spain via aeroplane (54.4 million). And non-EU tourists spend â¬1.1 billion/year on shopping in our country (Source: OMT)
Commercial activity and areas inside and outside of the terminals
In a constant effort to adjust the offer to the level of demand, the Division of Commercial Services and Real Estate Management plans, designs, and manages the commercial areas in the terminal buildings and airport grounds. Additionally, is it responsible for planning public bidding processes to hire companies that carry out their commercial activity in the airports and provide services that are complementary to transport, such as:
- Commercial services inside the terminal: Shops, duty free, restaurants, entertainment and personal care services, business centres and VIP lounges, regulated services (lotteries, pharmacies and tobacco shops), financial services (currency exchange, cash machines, etc.), advertising, WiFi, vehicle rental, car parks, etc. There are more than 200,000 square metres of commercial surface area and more than 800 shops.
- Commercial services managed by Aena: all car parks and the majority of VIP lounges at airports are managed directly by Aena (strategies, commercialisation, pricing, marketing, etc.). There are 168 car parks with over 110,000 spaces in 32 airports, and more than 22 VIP lounges1 covering 20,000 square metres designed for comfort and work (there is also the possibility of there being commercial agreements with airlines, travel agencies, tour operators and companies).
- Real Estate Management from two perspectives: renting facilities for logistical and support uses (offices and warehouses inside and outside of terminals; paved surfaces, hangars, and loading bays that support airport operations); and, on the other hand, managing facilities for other businesses outside of the terminals (petrol stations and corporate aviation FBOs). There are more than 650,000 square metres of offices and warehouses, more than 250,000 square metres of hangars, more than 380,000 square metres of loading bays, 25 service stations and 4 FBOs.
- Land development through developed and undeveloped plots, used for both support for companies' operations and handling agents as well as developing complementary businesses: hangars, bays, petrol stations, corporate aviation centres, hotels, business centres, etc. There are more than 600,000 square metres of commercialised land. Property business activity makes airport operations possible, supporting them as well as the development of new businesses inside airports.
1 Includes two VIP lounges managed by an airline and four under concession.
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